Thanks 80s Fan for posting this. I am glad to hear we have a strong NIL collective program as evident by the level of recruits we have been signing to our program in recent years. Here are a couple suggestions I have as a way to enhance the website.
1. Membership Levels - I think this is the biggest thing to getting more participation. Right now, I'm sure there are several very rich donors donating 10K+ to NIL and that's how we get the majority of the money. I think to reach a wider audience to participate, there has to be more incentive for someone to donate $100, $500, or $1000. Look at Cincinnati's website for example. They have different levels of contribution and awards that come with it. For example $50 gets you a car decal, $150 gets you newsletters and other times. The higher in amount goes, you get more access to exclusive opportunities to meet with the team or memorabilia. I think this will go a long way in getting a lot more of the smaller donations (<10K).
Cincinnati:
https://cincyreigns.org/
2. NIL Store - The ability to purchase NIL merchandise to get something in return while also contributing to NIL I think is very nice. Look at Dayton's or Duquesne's website: They have a store where you can buy jerseys or other apparel.
Dayton:
https://shop.udayton.edu/category/dayton-flyers-athletics/player-nil
Duquesne:
https://nil.store/pages/duquesne
3. Program specific donations - As far as I'm aware, our NIL is only for men's basketball. What if someone wanted to donate to women's basketball, field hockey, or baseball? Having it all in one website can make it easier for the user. Not sure if Wake Forest has this option, but I like how they have all their sports under one place
4. Website interface - I know this might be nitpicky and that you acknowledge it on your initial post, but I think our website appears kind of bland and doesn't have the same flair as perhaps other websites, which can entice people more. Again, this is my own opinion and likely trivial, but these small details can make a different and perhaps a more enhanced website design could be helpful in attracting new donors. Unfortunately, I am not good with graphic design otherwise I would've helped!
Our website:
https://spidersnil.com/