just talking dollars and cents, not sure what any ad campaign is going to do to bring in any substantial revenue. we spend millions, tv is the only area where we could make millions but that is not going to happen at this level. now, if you are just talking about visibility, certainly a different animal, though we are not trying to fill some huge stadium or something. to me the only thing we can do is win and make the newspapers and local tv and radio cover us a lot, same with basketball or any sport. we are not going to make money with our revenues (ticket sales, tv, etc.) just not there, have to be contributions to the SPIDER CLUB.