Maybe someone got on their case since they’ve done nothing to put buttocks in Brickhouse seats through any type of offseason push/hype.
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How Would You Market Richmond Spiders Football Tickets?
- Thread starter mojo-spider
- Start date
Maybe someone got on their case since they’ve done nothing to put buttocks in Brickhouse seats through any type of offseason push/hype.
Going to repost from an August 11 thought I had regarding getting more fannies in the stands.
FCS is not understood by many, perhaps most, FBS fans, let alone the general public. Tend to think of it as Pee Wee football. Hard to reel them in as attendees to a FCS game without dispelling this notion.
Somehow Spiders need to weave into an ad campaign how many FCS players have excelled in the NFL - Jerry Rice, Michael Strahan, Charles Haley, Kurt Warner, Randy Moss, Terrell Owens, etc., etc. Sell the FCS generally and Spider football specifically. Weave in how many Spiders over the years have found a place in the NFL.
"Hey, come to most any FCS game and you will see players that you will see on Sundays in the future. Great entertain, reasonably priced, football fan and child friendly atmosphere, you don't have to hike to the stadium, stand in endless lines for restrooms or food, and face endless traffic snarls getting home. Give it a try. You won't be disappointed"
FCS is not understood by many, perhaps most, FBS fans, let alone the general public. Tend to think of it as Pee Wee football. Hard to reel them in as attendees to a FCS game without dispelling this notion.
Somehow Spiders need to weave into an ad campaign how many FCS players have excelled in the NFL - Jerry Rice, Michael Strahan, Charles Haley, Kurt Warner, Randy Moss, Terrell Owens, etc., etc. Sell the FCS generally and Spider football specifically. Weave in how many Spiders over the years have found a place in the NFL.
"Hey, come to most any FCS game and you will see players that you will see on Sundays in the future. Great entertain, reasonably priced, football fan and child friendly atmosphere, you don't have to hike to the stadium, stand in endless lines for restrooms or food, and face endless traffic snarls getting home. Give it a try. You won't be disappointed"
I agree that the marketing strategy must improve to promote the quality of the product. UR had the State of VA Player of the Year last year with Reece Udinski and now the Offensive Lineman of the Year with Ryan Coll which speaks volumes of the talent level at FCS in comparison to the FBS programs in our state. Two years in a row playing for a conference championship and winning a piece of one this year. Two consecutive playoff second round advancements and just named one of the top FCS Programs in the nation at #13 with numerous programs listed ahead of us moving on to FBS already. Beautiful stadium with minimal access issues and no big crowds to fight. Recruiting focus and lots of local talent on the roster. It’s not an easy sell on a Saturday afternoon but the product is sound at this point.
He is selling a product. More than that, a Brand.
No reason Spiders cannot do the same with some innovative thinking and a drive to get it done. Not seeing that from our staff yet. It can be done.
No reason Spiders cannot do the same with some innovative thinking and a drive to get it done. Not seeing that from our staff yet. It can be done.
Also interesting that it didn’t seem as if this announcement was accompanied by an email to season ticket holders.
Every high school in Richmond should have discounted tickets for the kids.
Never happen , they’d say to each other - Yoo, that’s that school that has one
of those white liberal leaders that thinks taking names off of buildings will change history
because we don’t know better. We’re not able to deal with history, “
Never happen , they’d say to each other - Yoo, that’s that school that has one
of those white liberal leaders that thinks taking names off of buildings will change history
because we don’t know better. We’re not able to deal with history, “
Putting all that aside, the timing seems poor for this push unless they are going to tie it to "give Spiders tickets for the holidays." Not a good time to be asking people to spend even more money.
Furman has really hit on some things with their athletics lately. Excellent run for football and made Round of 32 in basketball last year, knocking off UVA in the process.
I'd play as hard as I could for this guy even given the limitations of my age.
Everybody loves a winner. Hopefully we can take the next step with our program and not only win conference championship but get a national seed and advance further in playoffs each year. I loved how the players talked about this year setting a standard and leaving the program better than they found it. This year could have turned into a disaster after week 5 but this group kept us moving forward which is so important in the big picture regarding establishing a winning culture and mindset.
Most booster clubs sell very inexpensive ads for their programs. We could support local HS football and hit a targeted audience at the same time by placing such ads.
Fan, UR could do that all day long but it would not translate into ticket sales as they do not encourage “outsiders” to come on campus to see a game. And based on how they treated my 83 year old at the time father in law they discourage folks from attending. Versus he being 86 last year and attending the HU game in Hampton. Some folks saw us slowly walking to the stadium (the place was jam packed and my wife let us off near the stadium) and a golf cart appeared and drove us into the stadium near the seats.
