TD, I'm sorry this has devolved into a pissing contest.
FCS football only has 63 scholarships, not 85. And no, that number is not per year, the $1,000,000 per scholarship is to endow the scholarship. I haven't calculated an ROI on that - the school pays for it, so they feel they're getting something out of it, and that's all that matters to me.
You're right, those schools are comparable in size to UR, but again, they're spending more than the $1M max that you initially listed and none of those schools seem to have good attendance (again, Elon's stadium record for a season is just about 2x what we have currently).
Just to give you some idea of where I'm coming from - I have never played LAX and grew up in KY, so none of my friends played it. But it's hard to refute the fact that it's the fastest growing sport in the country (http://www.theatlantic.com/entertainment/archive/2012/04/will-lacrosse-ever-go-mainstream/255690/) with 1.6 million playing it last year (http://www.cnbc.com/id/44628826).
No, I haven't seen the CWS ratings lately. I looked at the 2009 numbers though and saw that 1.3 million people watched on TV (http://tvbythenumbers.zap2it.com/2009/06/19/espn-ncaa-men%E2%80%99s-college-world-series-telecasts-posting-significant-audience-increases/21086/). That year, the average game lasted 3 hours and 38 minutes. The games take way too long, which is a good part of the reason you're seeing a decline in the number of both participants (youth leagues) and attendees (MLB). This, from my previously linked WSJ article, is an example of the exodus from the game: "As for Little League, which covers kids aged 4 to 18, about two million kids played in the U.S. last year, compared to about 2.5 million in 1996?an overall decline of 25%." 25% decline in 15 years.
You say that LAX will never be more popular than baseball. You may very well be correct in terms of the entire country (especially considering our Hispanic population). According to the UR LAX coach (and he is very biased, admittedly) "he believes the men's lacrosse home games draw better than any UR sports other than football and basketball. Roberts chose not to estimate attendance figures." It may already be more popular on UR's campus than baseball.
Lastly, I'd love to see your support for "College baseball, once you get to that event, is the fastest growing college sport." Your mention of 2007 rule changes to favor state schools also makes me ask the question, "Why do we think we can be competitive if the deck is stacked against us?"
I'm more than happy to bow out at this point, as I've made my points.