Agreed. I asked the question because in context to the editorial that was referenced, the assertion was that UR should focus on academics, not athletics. Keefusb forwarded the largely inarguable notion that basketball success has enhanced the brand for Duke, WS, and Gonzaga, something with which I concur. But to the original article's point, I don't think it has enhanced any of their academic position/perception. I don't think about Wichita State as an academic powerhouse due to basketball success. Duke is, but it's not due to basketball, that's history and entropy at work.
I don't care much for the point of the article, I think the two are largely mutually exclusive. But in the same way that I think you can be academically focused and have a strong reputation while still being good at sports, I don't think a school's academic standing changes much if you are good at sports.