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Marketing Ideas for Spider Basketball

They r sharp. There is a blue one too so hope that means wearing once on road this season. Like vcu. But maybe they just want another for auction. If so I don’t get that. Auction the road ones later. And we should move these immediately into the normal uniform set.

I think the royal blues w spider cursive script on shorts circa early 90s r better. Think wore in Syracuse 91 ncaa. But this is a good move. Just don’t make it a 1 and done.
 
that is great but how in the world are we announcing it the day before the game is played! This is Marketing 101.
Announcing the fist annual Beckwith Alumni Game Weekend that day before the weekend is so on par. Glad we are doing this, it is a great idea, but you can't generate excitement for this when you are announcing it the Friday before.
 
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that is great but how in the world are we announcing it the day before the game is played! This is Marketing 101.
Yeah - surprised they didn't announce it during warm-ups of the game. Why not even run an in-game promotion, where maybe a fan or two are picked out and if they can complete a shooting contest or maybe trivia game from 80's Spider Basketball history - and if they win, they get to pick out a jersey they want.
 
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Trap, looks like you’re getting your retro game sooner than you thought and jerseys auctioned off afterwards for a foundation in Beckwith’s honor. This Saturday against Davidson. Email message from Mooney below:

“Fellow Spiders –

In many ways, my 20th season at Richmond has been unlike any that came before it. From players to coaches to managers to support staff, we’ve been working extremely hard to get back to the top of the A-10 with a roster that includes nine newcomers, the most in any of my seasons with the Spiders. We’ve experimented with new offensive sets, new defensive principles, and new lineup combinations as we look to find all possible competitive advantages. While our results have been inconsistent, I’m proud of our team’s effort, attitude, and desire to continue improving, and I believe our best basketball is yet to come.

Another way this season has been different is that it’s my first at Richmond without Greg Beckwith at our broadcast table. Scott Ungerer has done a tremendous job in his first season as our primary TV and radio analyst, but it’s still been difficult without Greg at our practices, on our road trips, and in the Robins Center on game days. I miss seeing him standing on the midcourt line with a microphone in his hand and a grin spread across his face during our on-air interviews immediately following a Spiders win. I know many of you miss him as well.

While it’s tough to communicate all Greg meant to Spider Basketball, we’re going to try on Saturday as part of our first ever Greg Beckwith Alumni Weekend. Former players, coaches, managers, and staff from every generation of Spider Basketball will be in the Robins Center as we face Davidson at 6 PM. We’ll be wearing throwback jerseys created in collaboration with adidas, Greg’s longtime employer, and the newly announced Greg Beckwith Foundation, which will provide scholarships to those interested in pursuing careers in the athletics apparel industry.

The jerseys, which will be auctioned off to raise funds for the Foundation, are inspired by those Richmond wore in the mid-1980s, when the Spiders burst on the national scene with Greg at point guard. We’ll honor his service to Spider Basketball in a pre-game ceremony and celebrate all of our Spiders at halftime and throughout the game. It promises to be a special night for those who love Richmond Basketball, and I hope to see you there.

Thank you for your continued support of the Spiders.”

Did you get this via email? I didn't get this - did get the Jolt and email about VCU tickets being available today, so may be another great piece of work by our marketing ops team to not send to the correct lists (but at least it was proofed).
 
Two things.

1) If the Spiders win - they keep wearing them.

2) I bet if the staff looks hard enough in the depths of the Robins Center, they might find the jerseys in the dusty old box next to the box of old t-shirts they found that they throw out at womens games.
 
Did you get this via email? I didn't get this - did get the Jolt and email about VCU tickets being available today, so may be another great piece of work by our marketing ops team to not send to the correct lists (but at least it was proofed).
Yep, email.
 
Well - this has the looks of possibly backfiring big time.

Still early - but as of Monday morning, there are 17 jerseys available for auction, and only 4 of them have bids on them. Opening Bid for most is $210 - so maybe a little too rich for people wanting to spend at UR? But this will not look good if at the end of the day - they only give away 4-5 jerseys with limiting bidding.

Also possible in true auction style - people waiting till final minutes to bid.
 
From an in-game "promotion", they call our 3 pointers Wawa 3 pointers. Last season they gave Wawa freebie coupons then discount coupons when leaving building after the game. This season in 2025, they give nothing. Question - so what is the promotion behind a Wawa 3 pointer? Just curious how this works.
 
From an in-game "promotion", they call our 3 pointers Wawa 3 pointers. Last season they gave Wawa freebie coupons then discount coupons when leaving building after the game. This season in 2025, they give nothing. Question - so what is the promotion behind a Wawa 3 pointer? Just curious how this works.
I have seen people by the exit doors handing out WaWa coupons this season too. The only catch last year and this year is that they could only really do it in the non-conference schedule because the coupons expired on Dec 31st.
 
I have seen people by the exit doors handing out WaWa coupons this season too. The only catch last year and this year is that they could only really do it in the non-conference schedule because the coupons expired on Dec 31st.
expired in what year?
 
Well - this has the looks of possibly backfiring big time.

Still early - but as of Monday morning, there are 17 jerseys available for auction, and only 4 of them have bids on them. Opening Bid for most is $210 - so maybe a little too rich for people wanting to spend at UR? But this will not look good if at the end of the day - they only give away 4-5 jerseys with limiting bidding.

Also possible in true auction style - people waiting till final minutes to bid.
Well, the jerseys should have been out weeks ago for auction. It should have been promoted at every game the past few weeks and heavily on Saturday night. So, not shocked they are not getting a lot of bids, because we haven't really done that much to promote it.
 
Good point - they only announced the jersey auctions 1 day before the game itself.

Hopefully they get some bids. Not sure I would have started them at $200. Might have started at $100 - which I get is below the actual cost of these things, but start lower and draw up some bidding. I think going straight to $200 might rule out some folks.
 
They said during the game that they were selling throwback Beckwith #10 jerseys at the game Saturday night. Did anyone see them? Are they going to be available beyond that one game?
 
Interesting that jersey with the highest bid is Jack Graham's number. It say's game worn, so would assume they would have their names on the back if that is the case. And yes, it would be really helpful to have the players name with the jersey. Could be a NIL thing though. All in all it is very confusing which probably part of the reason most of the jersey have zero bids on them.
 
Don't you think the players would put aside NIL to raise money for Beckwith Foundation? I am sure if you went to the players and said - do you mind we say on the website this is your jersey from the game so they can bid on it - and by the way, all proceeds go to benefit the Greg Beckwith foundation that all of them would sign on and say - go right ahead? NIL can't be standing in the way of this.
 
Interesting that jersey with the highest bid is Jack Graham's number. It say's game worn, so would assume they would have their names on the back if that is the case. And yes, it would be really helpful to have the players name with the jersey. Could be a NIL thing though. All in all it is very confusing which probably part of the reason most of the jersey have zero bids on them.

The jerseys they wore on Saturday didn't have names on the back. Just numbers

 
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the old jersey's never had names on the back. not sure when that started. wonder if that has any effect on NIL, if your name isn't on the jersey? but anybody willing to bid $210 on a #7 Richmond jersey knows it was Dusan's.

as for Graham having the highest offer, that's got to be Jack's mom and grandmother in a bidding war.
 
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They said during the game that they were selling throwback Beckwith #10 jerseys at the game Saturday night. Did anyone see them? Are they going to be available beyond that one game?

Looks like it. There was a tweet that said they were selling the Beckwith ones at the RC. Maybe the Beckwith ones had his name on back. to possibly increase sales. Tho if u adhere to the era he played, as sman pointed out, they wouldn't.

But I kinda doubt these are also available at the online URspidershop.

 
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Looks like it. There was a tweet that said they were selling the Beckwith ones at the RC. Maybe the Beckwith ones had his name on back. to possibly increase sales. Tho if u adhere to the era he played, as sman pointed out, they wouldn't.

But I kinda doubt these are also available at the online URspidershop.

I believe the #10 throwback jersey did have Beckwith on it. I saw a number of them being purchased and worn at the game. I didn’t notice any of the other Beckwith themed gear though.

I don’t recall an announcement on the jersey auction at any point of the game, which also seemed rather odd.
 
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I mean - this could become an annual thing, but just go back to different eras and pick up some of our most popular players and jerseys. Example - could you now sell a TJ Cline jersey or auction it off? Or a Justin Harper, Kevin Anderson, Jacob Gilyard, etc?
 
I would like to see this idea. Hawaii let fans design a uniform for their womens basketball team and one was chosen and will be worn for a game and then auctioned off.


Oh man don't get me started on Hawaii. No shocker those uniforms seem to have the old rainbow theme built in. Retro wins again. Never should have changed it. I always thought the Rainbows and their logo was 1 of the best ever around, especially with it being Hawaii. None of this warrior stuff. The Bows.

Frankly I think they changed because it got hijacked by LGBQT.
 
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