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Marketing Ideas for Spider Basketball

They r sharp. There is a blue one too so hope that means wearing once on road this season. Like vcu. But maybe they just want another for auction. If so I don’t get that. Auction the road ones later. And we should move these immediately into the normal uniform set.

I think the royal blues w spider cursive script on shorts circa early 90s r better. Think wore in Syracuse 91 ncaa. But this is a good move. Just don’t make it a 1 and done.
 
that is great but how in the world are we announcing it the day before the game is played! This is Marketing 101.
Announcing the fist annual Beckwith Alumni Game Weekend that day before the weekend is so on par. Glad we are doing this, it is a great idea, but you can't generate excitement for this when you are announcing it the Friday before.
 
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that is great but how in the world are we announcing it the day before the game is played! This is Marketing 101.
Yeah - surprised they didn't announce it during warm-ups of the game. Why not even run an in-game promotion, where maybe a fan or two are picked out and if they can complete a shooting contest or maybe trivia game from 80's Spider Basketball history - and if they win, they get to pick out a jersey they want.
 
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Trap, looks like you’re getting your retro game sooner than you thought and jerseys auctioned off afterwards for a foundation in Beckwith’s honor. This Saturday against Davidson. Email message from Mooney below:

“Fellow Spiders –

In many ways, my 20th season at Richmond has been unlike any that came before it. From players to coaches to managers to support staff, we’ve been working extremely hard to get back to the top of the A-10 with a roster that includes nine newcomers, the most in any of my seasons with the Spiders. We’ve experimented with new offensive sets, new defensive principles, and new lineup combinations as we look to find all possible competitive advantages. While our results have been inconsistent, I’m proud of our team’s effort, attitude, and desire to continue improving, and I believe our best basketball is yet to come.

Another way this season has been different is that it’s my first at Richmond without Greg Beckwith at our broadcast table. Scott Ungerer has done a tremendous job in his first season as our primary TV and radio analyst, but it’s still been difficult without Greg at our practices, on our road trips, and in the Robins Center on game days. I miss seeing him standing on the midcourt line with a microphone in his hand and a grin spread across his face during our on-air interviews immediately following a Spiders win. I know many of you miss him as well.

While it’s tough to communicate all Greg meant to Spider Basketball, we’re going to try on Saturday as part of our first ever Greg Beckwith Alumni Weekend. Former players, coaches, managers, and staff from every generation of Spider Basketball will be in the Robins Center as we face Davidson at 6 PM. We’ll be wearing throwback jerseys created in collaboration with adidas, Greg’s longtime employer, and the newly announced Greg Beckwith Foundation, which will provide scholarships to those interested in pursuing careers in the athletics apparel industry.

The jerseys, which will be auctioned off to raise funds for the Foundation, are inspired by those Richmond wore in the mid-1980s, when the Spiders burst on the national scene with Greg at point guard. We’ll honor his service to Spider Basketball in a pre-game ceremony and celebrate all of our Spiders at halftime and throughout the game. It promises to be a special night for those who love Richmond Basketball, and I hope to see you there.

Thank you for your continued support of the Spiders.”

Did you get this via email? I didn't get this - did get the Jolt and email about VCU tickets being available today, so may be another great piece of work by our marketing ops team to not send to the correct lists (but at least it was proofed).
 
Two things.

1) If the Spiders win - they keep wearing them.

2) I bet if the staff looks hard enough in the depths of the Robins Center, they might find the jerseys in the dusty old box next to the box of old t-shirts they found that they throw out at womens games.
 
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Did you get this via email? I didn't get this - did get the Jolt and email about VCU tickets being available today, so may be another great piece of work by our marketing ops team to not send to the correct lists (but at least it was proofed).
Yep, email.
 
someday we'll be wearing throwback uni's with those stupid looking shorts we wore a couple years ago.
 
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