The amount of alumni is important for donations and fan support, but there needs to be more of a revenue and fan support beyond that for UR.
1. Less than 25% alumni give to UR.
https://giving.richmond.edu/types-of-gifts/annual/index.html#:~:text=Your Participation Matters&text=While many alumni generously support,so in any given year.
Also, the majority of alumni donations typically come from older generations. Couple that with generation Z and probably subsequent generations being less into sports than older generations, we are going to face a big time problem in the next 20-30 years. Another challenge for UR is we don’t bring in students from Virginia as much as out of state and how many of those students will end up staying in the Richmond area?
All of this is to say it’s critical to get fan support from other Richmonders. We are lucky that we are in a growing mid-size city with over a million people in the greater Richmond area. We would need 0.6% of the greater Richmond population to be into Spider sports to sell out our arena every game.
This is why I mentioned in another thread it is important for UR to spend more in athletics as an investment to itself: a way to attract more fan interest, revenue, and national branding. It’s wonderful that we tout being one of the most eco-friendly campuses or if our debate team won a competition (I’m genuinely proud of that too) but that’s not what’s going to bring us greater national outreach or more money from alumni, fans, or millions in free publicity from the media. We can have our cake and eat it too with these things.
I’m sure that I am preaching to the choir here. I just wish and will hope that our administration does see the value of that instead of solely wanting to play teams like Bucknell in a mostly empty stadium for football just because we are academic peers. I get that our football situation is more complex and nuanced in our case and moving to the Patriot may have made more sense for a variety of reasons, but I want to make the point that we shouldn’t limit our competition only because we want to be with academic peers. This will hurt our University in the long run. Just to be clear, I don’t see evidence of that being the case right now and hope it remains that way.
1. Less than 25% alumni give to UR.
https://giving.richmond.edu/types-of-gifts/annual/index.html#:~:text=Your Participation Matters&text=While many alumni generously support,so in any given year.
Also, the majority of alumni donations typically come from older generations. Couple that with generation Z and probably subsequent generations being less into sports than older generations, we are going to face a big time problem in the next 20-30 years. Another challenge for UR is we don’t bring in students from Virginia as much as out of state and how many of those students will end up staying in the Richmond area?
All of this is to say it’s critical to get fan support from other Richmonders. We are lucky that we are in a growing mid-size city with over a million people in the greater Richmond area. We would need 0.6% of the greater Richmond population to be into Spider sports to sell out our arena every game.
This is why I mentioned in another thread it is important for UR to spend more in athletics as an investment to itself: a way to attract more fan interest, revenue, and national branding. It’s wonderful that we tout being one of the most eco-friendly campuses or if our debate team won a competition (I’m genuinely proud of that too) but that’s not what’s going to bring us greater national outreach or more money from alumni, fans, or millions in free publicity from the media. We can have our cake and eat it too with these things.
I’m sure that I am preaching to the choir here. I just wish and will hope that our administration does see the value of that instead of solely wanting to play teams like Bucknell in a mostly empty stadium for football just because we are academic peers. I get that our football situation is more complex and nuanced in our case and moving to the Patriot may have made more sense for a variety of reasons, but I want to make the point that we shouldn’t limit our competition only because we want to be with academic peers. This will hurt our University in the long run. Just to be clear, I don’t see evidence of that being the case right now and hope it remains that way.
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