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Anybody think we are missing a revenue opportunity?

urfan1

urfan1

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Jan 9, 2003
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I watch games on TV and talk to fans of other schools, seems many have been selling cardboard cutouts for $50 to $75 each to raise a few extra bucks in this time. Have the team sign it at the end of the season and give it to the purchaser. You can have generic fans, your picture, kids pictures, team members, etc. As a one time price, I probably would have bought a few at that price. Another thing I understand is being done since there are no fans in the lower seats, selling banner ads to companies to drape over the lower seats, plenty of TV time if situated right. I would think they might bring a devent amount of revenue.

I know I keep getting requests for money, seems like we are missing an opportunity. What do others think?
 
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I wholeheartedly agree on this. It’s a great way to bring in some “free” money while still providing a fun service. I’d love a cutout signed by the team, but since it would have to be shipped to California I would still pay just to have a cutout at the arena. It’s an easy donation to make and even at $75 a pop if they can do 500 of them thats $37,500. And I think they would be able to do more than that.

Ad space via banners in the lower section would make so much sense, especially since we’re ranked!
 
urfan1 said:
I watch games on TV and talk to fans of other schools, seems many have been selling cardboard cutouts for $50 to $75 each to raise a few extra bucks in this time. Have the team sign it at the end of the season and give it to the purchaser. You can have generic fans, your picture, kids pictures, team members, etc. As a one time price, I probably would have bought a few at that price. Another thing I understand is being done since there are no fans in the lower seats, selling banner ads to companies to drape over the lower seats, plenty of TV time if situated right. I would think they might bring a devent amount of revenue.

I know I keep getting requests for money, seems like we are missing an opportunity. What do others think?
Click to expand...


Our family has them at USC.Forwarded this message to UR AD for UR BBall.No response.Not surprised.

 
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Have you taken this up with Mike Poplaski or Carolyn? I think they're both good ideas.

They are still trying to sell advertising partnerships for the stanchion LEDs and other TV features. We've hesitated because of all the uncertainty - no fans at the RC, and the schedule shuffle. Our first home game went from a Saturday evening on NBCSW and ESPN+ to a hastily arranged Monday matinee which many couldn't watch from work. I'm sure viewership suffered. We just have no idea how many eyeballs will actually see the ads. If ever there was a team I wanted to partner with, it's this year's.* This sucks.

Lower seat banners seem like a good middle ground - we could probably pull in six sponsors at a lower expense and thus lower risk. I doubt we will have fans in the stands, and certainly not near the court.

*there is another issue related to SpiderNation that is holding me & my partner back - I'd be happy to discuss that with you privately; I believe you have my address.
 
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If ever there were a year to load up on some corporate dollars, you’d think this would be it. A top-20 team that people can only see by watching TV? Yeah, there should be some eyeballs on these games. Have we called Old Folks Bony Sausage Company yet??
 
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Eight Legger said:
If ever there were a year to load up on some corporate dollars, you’d think this would be it. A top-20 team that people can only see by watching TV? Yeah, there should be some eyeballs on these games.
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That was my thought, too. But when you're paying for the eyeballs on a Wednesday night game against Charleston (yes, even on FloSports) and a Saturday night game against Furman, and you instead get a 2pm Monday, less televised game against Wofford, your cost per impression skyrockets. I doubt many watched at all, outside of the diehards. I couldn't watch it live - and I certainly would have watched the originally scheduled games.

I don't know what to say about Old Folks Bony Sausages - I'd like to keep this forum family-friendly.
 
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The easy solution for them is to set one rate for daytime games that might appear on Spider TV/ESPN+ and another rate for nighttime games that might appear on NBCSN or CBS Sports, then a third rate for any national ESPN games. Something like that. It’s not ideal from their perspective but nothing is these days, and at least they’re being honest about the potential reach of each.
 
Eight Legger said:
The easy solution for them is to set one rate for daytime games that might appear on Spider TV/ESPN+ and another rate for nighttime games that might appear on NBCSN or CBS Sports, then a third rate for any national ESPN games. Something like that. It’s not ideal from their perspective but nothing is these days, and at least they’re being honest about the potential reach of each.
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They sell partnerships by the season....or the entire year. We can't just buy the postgame show sponsorship for VCU, Dayton, WV and Saint Louis.
 
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No, I get that. I think they need to change their typical sales packages though. This year isn’t typical. They’re making it harder on themselves if they’re trying to sell it as if nothing’s different. The world changed, now they need to adapt.
 
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Eight Legger said:
No, I get that. I think they need to change their typical sales packages though. This year isn’t typical. They’re making it harder on themselves if they’re trying to sell it as if nothing’s different. The world changed, now they need to adapt.
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No, that was my point - you just made it better than me. :) They are not offering that to us.
 
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Eight Legger said:
No, I get that. I think they need to change their typical sales packages though. This year isn’t typical. They’re making it harder on themselves if they’re trying to sell it as if nothing’s different. The world changed, now they need to adapt.
Click to expand...
Our marketing department is slow to adapt. Who would have guessed that a team that frequently misspelled words, names in all sorts of different ads, wouldn't be on top of this.

I personally think the cardboard cutouts are cheesy, but its low hanging fruit and dollars, so why would we not do this.
 
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not sure UR would actually clear much. most of the profits probably go to the company that makes the billboards.
 
97spiderfan said:
Our marketing department is slow to adapt. Who would have guessed that a team that frequently misspelled words, names in all sorts of different ads, wouldn't be on top of this.

I personally think the cardboard cutouts are cheesy, but its low hanging fruit and dollars, so why would we not do this.
Click to expand...

When I was in school, the physics department was working on holographic targets for the military. Aren't those ready yet?

I can see it now...
Just before giving him the ball for an end of game free throw, "Nathan Cayo you are our only hope..."
 
spiderman said:
not sure UR would actually clear much. most of the profits probably go to the company that makes the billboards.
Click to expand...
Then we should fire our fund raiser for not knowing what they are doing.
Having sold to many non-profits in the last 40 years, the way they usually work is
very simple. How much to produce and deliver these?= $ XXXX. Ok, so we will charge
$XXXX x 2 for the cutouts.
 
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We have a marketing department? You need a department to send out unpersonalized donation requests?
 
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