two things, what if the guy had said NO? sure he was on a short list, maybe the fav but no guarantee he and his fam would have moved. second, if our AD is a jerk, as some have postulated on here, why would this coach want to work under him again, no matter if he got a raise? have no idea what search firms charge for a men's or women's search and hope that if someone is throwing out a guess, they admit that and not try and make it seem like fact. look how many schools out there had to settle for their 3rd and 4th choices recently, you have to have a pretty good list because the coach you desire may not be interested. retaining a professional firm seems like a good practice and if not, they would not exist, no AD would utilize them.