At this point, gotta win, and win consistently. It's far easier to lose the interest of these types of students, and eventual alumni.
I admit the latter scares me, 15,20 years and beyond. Will this new type of student turned alum give a rats A$$ about UR hoops when they are older? Thats why, IMO, it's important to make hay while the sun still shines, and while the program (relatively) still has a lot of financial and administrative support.