There was a post on the football board that got me thinking a bit. This was the post.
I bolded the part I want to focus on.
What does this mean? What specifically are we not doing that you (the reader) would like for us to do? What shortfalls do we have with marketing? I'm guilty of lobbing general criticisms without specific actionable remediations. I see our "inability to market" on here quite a bit. What specifically do we not do well, what are we not doing that we should, how does this "inability to market" manifest itself?
A couple of things I note to start the conversation...
Lastly, administration seems to lack commitment to sports and/or ability to market product.
I bolded the part I want to focus on.
What does this mean? What specifically are we not doing that you (the reader) would like for us to do? What shortfalls do we have with marketing? I'm guilty of lobbing general criticisms without specific actionable remediations. I see our "inability to market" on here quite a bit. What specifically do we not do well, what are we not doing that we should, how does this "inability to market" manifest itself?
A couple of things I note to start the conversation...
- I wish we would utilize digital billboards in town. Update them frequently to advertise events, put out more timely messaging, etc. VCU Welcomed Will Wade to town on one of theirs. Great work by their people.
- Our merchandise selection and locations to purchase really lacks. I get that we're a small school, but I don't see our stuff around town and what I do see is pretty basic stuff. Our teams get some good stuff, and I know there are team only items, but would love to see more selection that is more widely available.
- To build off this, our logo is awesome. How can we further leverage this?
- I'm a bit ignorant as to how we approach corporations for relationships, but we really don't seem to have much corporate presence. Should be a point of emphasis that encompasses the athletics department, career services, high level professors and admin. Become a larger, unified, member of our community.