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Spider Club Letter/Email

6

64Spider

Team Manager
Feb 9, 2009
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Just received under Jasmonn Coleman's signature a letter spelling out the new rules for purchasing football tickets, parking, and any other benefits. I know it really doesn't matter at this point and I missed all the opportunities for input.
I would like to hear comments or additional information. I'm not sure how these things are handled at other schools if anyone can compare.
 
64Spider said:
Just received under Jasmonn Coleman's signature a letter spelling out the new rules for purchasing football tickets, parking, and any other benefits. I know it really doesn't matter at this point and I missed all the opportunities for input.
I would like to hear comments or additional information. I'm not sure how these things are handled at other schools if anyone can compare.
Click to expand...

My biggest concern is that so much is going under the heading of the ticket office. I don't know the experience of others, but I find them extremely difficult to reach.
 
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Feels like messaging by a thousand cuts. Heard they're raising season ticket prices but don't have the guts to mention that. And there's certainly no justification for it after suffering the torture of all those home losses last year on top of the poor season the previous year. Believe those of us who actually showed up deserve a discount. But rewarding loyal fans will never happen, and Ticket Office may be surprised by how many "renewal NOs" they get. Not like it's hard to get a cheap ticket whenever you want to go to a game in Robins Stadium.
 
Ticket prices in the blue seats are doubled. Then parking anywhere close to stadium is $60 to $180.
 
i am in section 203 so not sure if i am affected by this, what is the logic behind this change? i am sure they have there reasons. but if it amounts to more money for season tix , i cant help but think this will not be received well , hopefully i am mistaken , sure do not need to be running people away from the games.
 
MidloTrader said:
Feels like messaging by a thousand cuts. Heard they're raising season ticket prices but don't have the guts to mention that. And there's certainly no justification for it after suffering the torture of all those home losses last year on top of the poor season the previous year. Believe those of us who actually showed up deserve a discount. But rewarding loyal fans will never happen, and Ticket Office may be surprised by how many "renewal NOs" they get. Not like it's hard to get a cheap ticket whenever you want to go to a game in Robins Stadium.
Click to expand...

Trump’s tax changes affected the tax deductibility of Spider Club giving tied to benefits.This is reason for this move.It makes complete sense.This action was not taken in a void.I’m sure it was done in consultation with other schools,all of which were affected negatively by the Trump tax change.Unbundling the benefits was the only way to go.
 
last year i chose to give to the spider fund , but took the benefits that made it non tax deductible , or least that was my understanding , but if you still choose to donate to the spider fund , then means a ticket increase am i right?
 
32counter said:
Trump’s tax changes affected the tax deductibility of Spider Club giving tied to benefits.This is reason for this move.It makes complete sense.This action was not taken in a void.I’m sure it was done in consultation with other schools,all of which were affected negatively by the Trump tax change.Unbundling the benefits was the only way to go.
Click to expand...
Other than parking, could care less about benefits, so unbundle away. People will simply adjust $ given to end up in same place. I'm complaining about the increase coming in season ticket prices, which is a slap in the face considering the poor products put on the court and in RS last two years.
 
spiderhawk111 said:
last year i chose to give to the spider fund , but took the benefits that made it non tax deductible , or least that was my understanding , but if you still choose to donate to the spider fund , then means a ticket increase am i right?
Click to expand...
Looks like doubled season ticket prices from $150 to $300 and on top of that $60 or $180 for parking depending on lot. So for those of us in non-blue sections who had no specific giving requirement, definitely a major hike.

Has anyone confirmed $300 applies to ALL sections? $50 for individual tickets? They barely fill RS now with $25 tickets, so don't see this ending well.
 
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MidloTrader said:
Other than parking, could care less about benefits, so unbundle away. People will simply adjust $ given to end up in same place. I'm complaining about the increase coming in season ticket prices, which is a slap in the face considering the poor products put on the court and in RS last two years.
Click to expand...

UR athletic prices are cheap.FL High School football games are more expensive.If you’re not happy,wait for discounts.Love people that complain about nothing.
 
32counter said:
UR athletic prices are cheap.FL High School football games are more expensive.If you’re not happy,wait for discounts.Love people that complain about nothing.
Click to expand...
LOL. Bet those HS games were more fun to watch than what we witnessed last fall in Robins Stadium. Good for them if they're worth it. I just don't think many families of 4 can sustain a 100% increase to $1200 + parking or general public pay $50 a ticket when it's been difficult to fill seats and build fanbase at much lower prices. Until we're back to winning and going to playoffs, gonna be an uphill battle. We can only hope this season is the turning point.
 
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spiderhawk111 said:
last year i chose to give to the spider fund , but took the benefits that made it non tax deductible , or least that was my understanding , but if you still choose to donate to the spider fund , then means a ticket increase am i right?
Click to expand...
I believe they sent out a statement telling you what % was deductible and what wasn't.
 
  1. Though you are no longer required to make a donation to athletics to purchase tickets or a parking pass, being an active Spider Club donor will provide you with the greatest opportunity to receive all requested changes and benefits. As a Spider Club member, not only will you receive unique access and experiences associated with Richmond Athletics, you will be prioritized ahead of non-donors to athletics.

    Seems a little like double talk. You are no longer required to donate but if you do it will increase your chance for benefits. Would $25 get you the same "benefits" as $2500? Could I get 32's seats if I donate more :p
 
What's ridiculous is that Ticket Office folks (or at least one who happened to call me today) aren't aware of this communication and couldn't confirm whether all the non-blue sections would also have their ticket prices increased 100% from $150 to $300. And what the individual, general public ticket prices would be. First rule in communications -- arm ALL your associates who talk to customers with the info and FAQs they need. You'd think they'd learn. Guess not.
 
Sorry I didn't see this earlier.

My understanding is that the increase will only person to the chairbacks. Those seats required an annual donation. Now they don't. But the price has gone up. Believe for most, it's a wash.

Parking lots came with donations in previous years. Now you have to buy the pass. Honestly, it's a lot cheaper now. If you want to spend more to get a better lot, you can do so. To go from X-lot to a numbered space, in years past, it would have cost you a couple thousand. Now it's only $120 incremental increase.
 
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Why this communication is so maddening. Why should STH in non-blue sections receive this, if you're not going to inform them of what their prices will be? They could easily send targeted messages to specific ticket buyers, just like I do all the time in my marketing/comms job. And if they actually wanted to promote the changes in case someone wants a blue seat or change their parking lot, they did an atrocious job. I'll follow up again with Ticket Office to confirm non-blue section ticket prices, since I'm sure they're still going up.
 
Yet another example of a bungled communication from our AD office. I imagine these people are all “nice folks”, but this shouldn’t be so hard.
 
Did get football renewal email this morning. Good news for non-blue seats, season ticket cost is still $150 for 6 games. As explained earlier in thread, parking pass is additional $. A discount or wash if you've given the minimum to Spider Club simply for benefits like parking pass. But if you give without a thought on benefits, it is a 40% increase for some of us and 120% for others in reserved ABC lots. Gonna be interesting to see the overall impact long-term but highly doubt it will be good. Will they simply reduce SC giving to make up difference? Or maybe decide to walk or take shuttle cross campus for 6 games? With changes this significant for fans, AD and team needed to execute a much better change management/comms plan to help everyone feel engaged and informed well in advance. Just sending an email and letter does not count.
 
I was pretty satisfied with the ease of the online ordering this morning, given the changes. A lot went into these changes, and i am sure there will be hiccups along the way, but it seems like they are off to a pretty good start.
 
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Agreed. The renewal was very easy. Parking lot was inexpensive. Not nearly as confusing as the letters made it seem.
 
i'm hoping the new cost structure will put more butts in the blue seats. To many fans around us donated to donate, and I'm guessing bought tickets because they were relatively cheap (and just in case they wanted to attend JMU game) but never attended the games.
 
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