100 days to kickoff-no football PR:pathetic coverage

[32counter]

The total number of days between Thursday, May 28th, 2015 and Saturday, September 5th, 2015 is 100 days.

Little if any Spring football coverage and now this.Who is in charge?No marketing,no nothing.
Seems the Spiders are putting most of their efforts toward roundball exposure.Are we selling any football season tickets?Would be very surprised if we are anywhere near last seasons' total to date.BenM3 is likely basking in all his article 'cutting and pasting'glory given the under the radar or non-existent approach of football marketing emanating from the Robins Center.

 

[32counter]

Our friends from Cville are doing their job.

http://ev12.evenue.net/cgi-bin/ncom...=&hq_e=el&hq_m=905459&hq_l=12&hq_v=a466f459e3

http://uva.c1ms.com/2015/?hq_e=el&hq_m=909380&hq_l=14&hq_v=a466f459e3

 

[AnnapSpider]

Come on 32- when have we ever had decent marketing for the football team? We have a school
specifically teaching marketing- we wouldn't want to use those student's talents on projects that might
actually create some buzz.
Sit back and have a good scotch!

 

[32counter]

Scotch is out of my league.Working on a case of Two Buck Chuck.Thanks.

 

[MolivaManiac]

I would have liked more news out of Spring Ball too but have to wonder how much ROI there is on marketing dollars spent on a season 3 months away right now.

Go hard in 6 weeks.

 

[32counter]

Online outreach and/or other social media outreach require little if any additional resources if you already have the correct in-house personal to develop and implement a marketing game plan including timelines.Requires creativity and drive.We ain't got neither.Our ROI in the fantasy world of Robins Center marketing will never be a measurable index.

 

[mojo-spider]

I have no qualifications to critique the football marketing effort, but it does seem like the same old stuff...which kind of worries me...

since The Brick House opened in 2010 it seems like there has been a slow, but steady drop off in filled seats...I have no idea whether sold season tickets and other sold tickets reflect a drop, but it just seems like less people are at the games...

first impressions are very powerful and lasting...President Crutcher takes office this summer...2015 will be his first look at The Brick House and Spider football...I think his first impressions could be very important to his longer term support for football which I'm pretty sure is an extremely large part of the AD budget...

to me this makes effective marketing and what we do as a alumni and college football fans to support the program even more important than usual...

last year Coach Rocco and the team gave the program a needed boost of excitement by getting back to the playoffs...we lost a lot of talented seniors, but have a solid foundation returning at many positions and some promising new faces...

we all need to what we can to fill The Brick House...the Spiders are the only D-1 football in the city...it's a quality level of football...a reasonably priced, low hassle, family friendly environment...a great way for a football fan to spend a fall afternoon...

do what you can to help fill the seats this season...season tickets are on sale now and I'm sure single game tickets will go on sale later this summer...we need to fill the seats!

https://www.facebook.com/groups/127760237246257/

 

[32counter]

Football PR is operating with vastly insufficient manpower for football marketing outreach to have an effect:The powers to be don't get it.Such shortcoming will lead to an insufficient level of season ticket sales and/or individual game sales.Not sure that this situation would exist at any other Top 20 FCS schools.We may be wealthier than any other Top 20 but when it comes to Sports Marketing we are dumb as rocks.Sometimes when you're rich you don't operate effectively,efficiently and with savvy.There is NO pressure to do so.

1.Associate Director of Athletic Public Relations/SpiderTV
Responsible for Men's Basketball, Men's Golf, Women's Golf

2. Assistant Director of Athletic Public Relations
Responsible for Football, Baseball, Secondary Men's Basketball, Cross Country/Track & Field; Interim Women's Basketball


3. Assistant Director of Athletic Public Relations
Responsible for Soccer, Swimming & Diving, Men's & Women's Lacrosse

4. Assistant Director of Athletic Public Relations TBD
Responsible for Women's Basketball, Field Hockey, Men's Tennis, Women's Tennis,
Secondary Football

5.Athletic Public Relations Video Specialist/SpiderTV

6.Athletic Public Relations Assistant TBD
Responsible for Cross Country/Track & Field

7.Athletic Public Relations Assistant
Responsible as Interim Men's & Women's Tennis


Head Football PR handles also baseball,supplemental for MBBall,heads WBBall as interim until hired.
There is no backup for football,that person is to be hired.

There is a PR head for MBBall.That person is being supplemented by the PR head of football.

No wonder the PR for football sucks.The guy responsible for baseball(with the new field construction along with overly exaggerated expectations)was the same guy responsible for Spring Football.No wonder there was no Spring football coverage.That same guy was supplementally responsible for 3 NIT hosted basketball games(March 18-24),Our A-10 tourney presence in Brooklyn(March 13),the beginning schedule of 32 games of baseball coverage between February 13th and April 18th including reassigned home locations and the inaugural new field game with Cornell.Additionally,his duties included covering Spring football between March 19th and April 18th.He was also responsible for WBBall and their WNIT presence.He had no supplemental help for football.

 

[Jwilk2]

+1 32, as a past SID that is mind boggling.

 

[WebSpinner]

not that the nfl, the most popular american sport by far, needs it, but they keep their name in front of us all off season in various ways and am not alluding to the criminal stuff. it does seem that interns or student volunteers could be working on things to keep the story, the visibility up, just not that difficult.

 

[paward]

I am retired, hire me. Seriously we can do better than what we are doing for football.

 

[32counter]

One of the fundamental problems with UR Sports Marketing is that it is run by non marketing personnel.
Bob Black reports to David Walsh,the guy behind the curtain for many things inside the Robins Center.
David Walsh has about as much marketing savvy as did a Mom and Pop cornerstore from the 1950's.Walsh carries a ton of keys on his belt buckle and did a great job working with contractors for the construction of the Brickhouse and the re-engineering of the Robins Center.Those projects in total amounted to $45m and were delivered on time and within budget.Walsh was responsible in working with contractors for the reconstruction of the baseball field.The project amounted to slightly north of $1m but was delivered some 2 months late.
The entire UR Sports Marketing group requires a reorganization.Not sure that Gill is even aware of the fundamental shortcomings within his organization and if he does whether he sees it as a priority needing a fix.Gill may be flying too high and is likely content in leaving the nitty gritty to Walsh.