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The Future, The Landscape, Where we fit

URo-Line

Letter Winner
Gold Member
Dec 17, 2009
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I think we all agree, folks on this board, Spider Club, Football Administration, Alumni and Academic stakeholders that the goal of Spider Football is to compete for Conference Titles, be relevant on the FCS landscape across the country and compete for national championships. I think we have proven we can do that and have invested to support that.

But if we want to compete and stay in the conversation with Montana's, NDSU, UNI, Sam Houston and Jacksonville State are we doing what we need to keep up?

Also the looming separation of the Power 5 conferences and the rest of BCS is looming. There is an article in Todays Washington Post about the "Athletic Villiage" Clemson just broke ground on to house and support their scholarship athletes, primarily football. Very soon the Bowling Green's and Akron's and MAC conference members will not be able to keep up with the financial arms race going on and the merger or some type of re-alignment with a cost basis more in line with major FCS schools will take place. We will most likely find ourselves in that mix.

I am primarily looking at two specific assets - our stadium and a football building - areas I think we need to address to be able to attract the level of athlete we need to stay relevant at the national level.

I love our stadium and think it is a gem among FCS facilities. I don't think it is to big or to small, I think it is just the wrong size. It is the wrong size because when we have a sell-out it is still only 2/3 full. Its the wrong size because casual fans have given up attending a game because it is not easy.

I believe if we added approx. 4,000 seats we could expand our marketing and bring an additional Richmond fan base back to games. I don't buy the notion that we will only be creating seats for our visiting team. In our last years at City Stadium we would get 16,000 and 17,000 people to W&M and JMU games. 10,000 of those people were not visiting fans.
  • We need to increase the energy of our home environment
  • We have proven football games create minimal traffic impact
  • We need to improve fans ability to sell tickets to games they cant attend (already in place - maybe needs some education of the fan base)
  • We need to make sure our game day experience is strong for our recruits
Football building
This is becoming a mainstay at our level of football and again is a recruiting asset that recruits will notice on visits to our facilities. The ability to have a focused area for football operations, support facilities for the team and a recruiting tool to close the elite athletes we are competing for will be critical to our future and continued success. Just look down I-64 at W&M. Laycock Center built in 2008 -cost $11M, currently doing a massive upgrade (not in seating) of stadium, capacity around 12,000.

The Vision
A football building at the west end of the stadium with weight room that opens at field level and a head coaches office that overlooks the field. Build an Olympic sports/track complex and integrate a soccer stadium into it on the Westhampton side of campus.

Build a semi enclosed end that incorporates the football building at the west end of the stadium to bring our overall capacity around 12,000.

Continue the "One Richmond" campaign to build support throughout the city and bring in the casual fan (alums and others) that used to come cheer the Spiders.

These aren't critical or immediate needs. But if we want to continue to have the success we have enjoyed they are elements that have to be on the drawing board.

Thoughts?
 
Great post. Lots of food for thought. I would love to see us get rid of the track around Robin's Stadium and move some seating closer to the field. It would be nice to have a separate, dedicated track somewhere else on campus (If even possible).
 
Combine that with removing the track and lowering the field, and I think Robins Stadium could be even nicer!

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URo: great thoughts and wonderful suggestions on how to remain competitive. Must expand our Richmond brand as our current students overall could care less and our concerned alums continue to age. Changes need to happen quickly and not be mulled over for years. Coming off a great season and realistic hopes for great success next season, need to strike while have momentum.
 
We were on track with a pretty good program before London recruiting hit and the Lattrell Scott debacle.

Coach Rocco has us back on track to be nationally relevant again. All that other stuff is nice if we have boosters to pay for it but not necessary to compete at a high level.

I would love to blow up the track and move the fans closer to the field. I hate that the track makes puts us so far away from the field and makes us put up temporary stands. robins stadium is a good venue but could be great with some modifications.

Also not sure about the lack of tickets thing. We only sold out 2 games this season - when VMI brought their whole student body and in WM part one. Tickets are there for those who want them.
 
Unless they build something on the SW end to block the sun those additional seats in the (current) scoreboard end zone are the worst seats in the stadium.
Tear down the refectory, add seats to form circle that connects the East and West sides and lower field to eliminate the track.
Simple but ain't gonna happen.
 
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Great ideas about infrastructure improvements but we are sure putting it to the Tribe on the field the last five years since their field house was built. We rule the VA FCS landscape now and continue to win recruiting battles with in-state rivals. That is mostly due to our coaching staff.
 
I would love for changes like this to happen, but they just aren't. Win a couple National Championships and maybe the dynamic changes, but even at that point, the academics will ask "you are winning championships with what you have. Why do you need more?"

Don't discount the deal with concussions, particularly Kirk Schmitz's death among the academics. A Schmitz article is pinned to the top of the Collegian's twitter feed. A lot of these folks don't think football will be here ( or a lot of places) in 25 years.
 
We have a definite need for a football building but no way do we need a bigger stadium. I was at those games at city stadium for JMU and WM games and I am not sure we ever had 10,000 UR fans. I pretty much had this confirmed by the ticket manager at that time. We are who we are and the stadium size is just what we need. Lets focus on providing a great game day atmosphere for our team.
 
We have a definite need for a football building but no way do we need a bigger stadium. I was at those games at city stadium for JMU and WM games and I am not sure we ever had 10,000 UR fans. I pretty much had this confirmed by the ticket manager at that time. We are who we are and the stadium size is just what we need. Lets focus on providing a great game day atmosphere for our team.

I agree with most of this, R&B. I do think that some of the enhancements to the RC in the present 'Capital Campaign' will greatly benefit football with weight rooms, locker rooms and sports medicine. While it won't be a free-standing 'football building' like W&M has, it will be pretty much like having one.

At the top of my Wish List for football is an indoor practice facility like Delaware currently has and Stony Brook will soon have. I realize space is at a premium on campus but this will continue to be a bigger deal. This facility could be used by field hockey, soccer, lax, as needed too.

It will be great when this Capital Campaign goes public. I was under the impression that it was going to happen in November.
 
Anyone know what the goal of the latest campaign is going to be? Hope it's more than the modest $150 million as in last one.
 
Mo, I agree. If they can enhance football facilities in the RC, then that would be a great help. If we dont get this done , we are going to start to decline in recruiting because it will give the image of a lack of support by the university for our football program. I have seen the improvements at our opponents and we are behind them.
 
The problem with people in the seats is not selling tickets it's no shows. Part of the priority for seating should be attendance, not just donation amount. We don't need a bigger stadium we need more people in the one we've got. From the athletic department I have heard that all the spaces in lot 3B are allotted but I can tell you a good number of them never have a car in them or people in their seats.
 
No shows is part of the problem and that why we need an education campaign to have people cycle those tickets into the existing system for re-sale.

The point in a 12,000 seat venue is it allows us to market more broadly to Richmond to fill seats, those for re-sale but also you need capacity to allow and support that broader marketing effort.

Case in point: I have a friend in Richmond - not an alum - that would attend 2-3 UR games at City Stadium because it was easy and a fun day for him and his family. He doesn't even try anymore because the perception is there are no tickets available. These are some of the types of fans we have missed with the new stadium.

The point in having a 12,000 seat building is it allows you to market to sell the no-show seats and provides inventory so you have product (seats) available to people that want them.

It seems counter-intuitive but we can't extend our marketing now because we do not have seats in decent quantity/quality to sell.
 
I also agree we don't need a bigger stadium right now - I would really like us to focus on getting people to re-sell unused tickets. I guess people feel like they are supporting the program by buying season tickets with little or no intent to attend a game.
 
I also agree we don't need a bigger stadium right now - I would really like us to focus on getting people to re-sell unused tickets. I guess people feel like they are supporting the program by buying season tickets with little or no intent to attend a game.
I believe there is some degree of accuracy to this statement, so lets make it easy for these ticket owners to contribute the tickets to the most vocal and supportive fans---meaning player's families. Think this could really help create some atmosphere and provide alum an opportunity to get closer to the team and build some personal relationships. Then the ticket office would also have an extra block of seats to sell that aren't in the endzone.
 
$30M campaign will likely be headed up directly by Jaz.Don't see the Brickhouse getting any of that dough.It's fun to photoshop,nevertheless.

Amazing that our 2007-9 teams played in City Stadium.Guess it was recruiting and coaching and player execution even back then.
 
My understanding is the Brickhouse is on the list...but only finishing out the areas that were left as shell space when originally constructed, at least as far as I know.
 
The second floor on both sides of RS are part of the program. Both had never been finished. I was told that the UR side with be an hospitality area and on the press side it will be the offices for our lax program. This campaign will be a big lift to our athletic facilities.
 
heck, most schools not in the power 5 are scratching their heads and wondering what will happen to them. here, univ of houston just upped their coach's salary to over $3 million attempting to retain him and hopefully get in the big VII, which they won't. he will be gone next year or the year after once they or he realize they or are not getting in a power 5. then you have the umwcah type school which cannot wait to go fbs but cannot find a home, plenty of those schools as well. am sure there are other schools who want to start football and then go fbs, odu, charlotte, ga state come to mind. there is a huge array of teams/programs in fbs from the have nots to the ones like houston which have upgraded facilities, salaries, etc. if we all, fcs, non-power5 fbs, get put in one pot, we will compete with some but not with others who are at the top. would hope that fcs survives as it is and think we can compete there without spending really foolish money.
 
My two cents is until we develop a good fan base outside the school big will not happen. UR is great but unless you have ties you will never know how great it is to be a Spider. You all say my sticking around is great. I have heard crazy from others. My thoughts have been when you find a good thing stay with it.

I would love to see us embrace more locals. Tailgating should not only be what UR class were you in? City Stadium was old but not as inclusive as the on campus Stadium. I am not suggesting a money drop. I recall when Georgia Southern started their football program Friday night those players and coaches were at the high school. Saturday the schools returned the favor. The union was so tight the community felt so much apart of the growth one high school changed their colors to the Navy and white.

Simply put if we grow it can not only be inside we have to go outside as well.
 
Ga State was playing in something called the Godaddy bowl last night
 
Great ideas above! If we have available funds (perhaps from donors), my first priority would be to "extend" the coaching staff's contracts (especially DR) and dedicate more funds towards assistant salaries too. . Second, I would work on adding more shade, so that existing seats would become more attractive, and enhance attendance. I personally do not like sitting in the sun, and as "baby-boomers" continue to age, their interest in direct sunlight avoidance will increase significantly. Can we give them the shade they would like? Third priority (and not a high one) would be to add some kind of training facility, possibly to the north end of the stadium. I do not see any need to expand seating capacity (until we sell out far more games). If we can retain excellent coaches, and have the funds to replace them (if needed) then we can continue to recruit very well, and can continue winning. After all, the "master plan" should be all about winning, and that may not require spending as much money as some might think. Spend wisely, and spend mostly on people rather than facilities. . .
 
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