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NCAA Price Fixing at NCAA Playoff Games?

S

Stonewall D

Graduate Assistant
Dec 18, 2008
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At home
In the "Sold Out" thread, UR Mite posted this comment:
"I think the NCAA does set the price. So any tickets sold under $25, the difference has to be paid by the school."
Can anyone verify this fact? Companies and organizations cannot price fix. This sound like a violation of anti-trust laws. It is highly illegal.
This post was edited on 11/27 10:19 AM by Stonewall D
 
don't know the answer but no matter, just don't bid on these games, play on the road and keep the money in the budget for something important, like recruiting or travel.
 
I am not advocating that we shouldn't pay the price. In fact, Richmond should pay any price to host games in the NCAA tournament. We should use our competitive advantages to full effect. I am just not sure the NCAA can force schools to fix prices at the gate. I am wondering if the NCAA has such a policy.
 
What I meant was I think the percentage received by the NCAA was based on a ticket price of $25. I have now asked how it works on AGS.

Is a game a product or a service? Barbers & Theatres have different prices for different people. McDonalds & Walmart do not.

An example that might not be accurate is that I see it as the NCAA charging the Schools $6.25 (25%) per ticket for the right to sell the ticket. If their avg ticket price is over $25 they owe more to the NCAA, but not less if the tickets are less.
 
personally do not care what the price is but feel if the school is going to pony up hundreds of thousands of dollars to have a home game, they should do everything possible to ensure the stadium is full and that should not be difficult with our current setup. though i love the fcs playoff deal, well, except too many teams, it is run second rate by the ncaa, kind of a k-mart deal instead of a nordstom one.
 
Playoffs and advancing in the playoffs is a great recruiting tool. So is being able to tell a potential player that when we make the playoffs, the school does everything in its power to keep us playing in Robins Stadium. Playoffs is the goal in FCS. As a fan, I want the Spiders at home whenever possible. It means I get to tailgate and go to the game. Who wouldn't want that?
 
Always want a home game. And should do everything to fill seats. Yes, it's a tough weekend with people away, but there are plenty of HS and youth football programs within a 2 hour drive. Should be promoting this game to ALL of them and if that means giving a discount, do it. This is a huge PR opportunity and seems like we're wasting it. Too bad we don't take advantage of top notch B School and marketing faculty/students right on campus.
 
While it is a home game, the NCAA has neutrality rules for the playoffs in all sports. The game ops people are instructed to keep everything down the middle, so it will be up to us to create a home field advantage. For those of you who had bitched about being told when to cheer - this is your chance to prove you can do it on your own. BE LOUD!
 
Hard enough to make the playoffs, to not bid to host a game at home would be silly. Do you have a better chance of advancing on the road or a game played at home? It is not as though we can't afford it.
 
One thing you do not have to worry about is the people on this board being at the game and cheering their hearts out. The question is why not make it as attractive as possible for the average local fan to come out or get some youth out. I know at many basketball games I see tons of kids there mostly on reduced or free tickets. The core fans want home games and will pay whatever price is set. I know many in our group bought all our season tickets for this game just to support the schools bid even though some can't attend.
 
Here is the results of my survey on AGS
http://www.anygivensaturday.com/showthread.php?165575-Playoff-Ticket-prices

I think thought the NCAA had a way to prevent you from low balling your profit from the game since they get part of it if it is more than your bid.

I always remembered it as bid + 25% of gate & concessions. Which was why I would think they could dictate prices in their formula.

Doesn't appear to be so, except they won't let you charge less than your lowest other game.
 
Urmite

"Doesn't appear to be so, except they won't let you charge less than your lowest other game."

I guess that means that $25 was our lowest retail price per seat without discounts for any given game,likely either Morehead or Hampton.Since we don't differentiate our pricing based on either age or stadium location,that's how we got to $25.Too bad.Looks like other schools differentiate their ticket pricing.For being so smart,we need a with-it marketing guru.Smart kids at Robins biz school.Sure they get it.





This post was edited on 11/27 7:11 PM by 32counter
 
Sorry, Fan1. Left to go cut pumpkin pie before I proofread my post.
 
In my case, no discount for 7 yr old twins and 10 yr old grandchildren .
Tough on pocket book when they can get in free on kids club or half price for most games.
 
I agree 61. I made the suggestion on this board for reduced ticket prices for under 18 when we were at city stadium as I would load up the van with my kids and their friends? It was expensive for 6-8 tickets and on some Saturday's was a factor whether to attend. And it wasn't like the stadium was sold out. And some on this board told me to just suck it up. Maybe some of those are moving into my old demographic and might change their tune.
The guys on the fb team did what we asked, they made the playoffs and are poised for a possible run. Why not be loud with encouragement to attend the game?
62 another good point. It would be extended families in town for this holiday weekend that would be potential ticket buyers.
This post was edited on 11/28 4:22 AM by Anachnoid
 
Guys, there's the math for our regular season games and then there's the math for the playoffs. Totally different deal.

Discounted tickets during the regular season still net us a modest profit. We would lose *more* money in the playoffs with discounted tickets based on the bid. Every time that scanner scans a ticket, the NCAA wants it's agreed upon (bid) amount. That's why the NCAA attendancestors are widely underreported and have been for years.

If our guarantee is $10 to the NCAA and our typical 4000 ardent supporters show up at $25 per ticket, there's a decent chance we get out of there with our shirt on.

If we charge $15 per ticket and spend a bunch on advertising and we get an additional 1000 attendees to show up, maybe it's a little louder but the AD loses its shirt.

There's marketing and then there's math. The NCAA games are a completely different deal than the rest.
 
again, k-mart type of deal by the ncaa. with all the money taken in by the organization, they should provide a first class playoff for fcs, instead of doing it on the cheap. so MO, what was our bid?
 
I have no clue. I do know that it's typically $xx,xxx.00 + a cut of each ticket. I would guess the figure is in the neighborhood of $40k - $75k but that's purely a guess.

If we sell 4k tickets at $25 and the NCAA keeps $5-$10 per ticket, we roughly break even on tickets ... then we pay for the ABC license and RMC Events to manage gameday etc.

These are rough guesses on my part but I believe the logic and mechanics of the way the money works is sound.
 
One more thing. People upset about Villanova and Fordham and Coastal ticket prices...

THIS (GENERALLY) MEANS WE OUTBID THEM. DIDN'T YOU WANT TO HOST A GAME? HAD THOSE SCHOOLS NOT BEEN SEEDED, WE WOULD HAVE HOSTED THEM.

Geez.
 
So basically if we bid $75,000 and we sell 4,000 tickets at $25 apiece, we profit $25,000 either way. If we sell 5,000 tickets, the NCAA takes 75% of that ($93,750) and we get the rest.

If we bid $100,000 and sell 4,000 tickets, the NCAA gets every dime from our ticket sales.
 
Just happy we have a home game. Cant wait for B5 to open at 9 am tomorrow!
 
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